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Advertising quality and market share

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University of Peiraeus   

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Spoudai - Journal of Economics and Business   

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Advertising quality and market share (EL)
Advertising quality and market share (EN)
Πέκκα - Οικονόμου, Βικτωρία
Σολδάτος, Γεράσιμος Θ.
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
1999-01-01
This paper utilizes a signaling-game approach to advertising and concludes that advertising is a means of increasing profits and not an instrument of consumer preferences manipulation. It also concludes that advertised brands should offer to the consumer something original and if not, then offer what more or less the rival do. (EN)
Διαφήμιση (EL)
Ποιότητα (EL)
Έρευνα (EL)
Quality (EN)
Research (EN)
Advertising (EN)
Σπουδαί - Journal of Economics and Business
English
University of Piraeus (EN)
1105-8919
2241-424X
SPOUDAI - Journal of Economics and Business; Vol 49, No 1-4 (1999); 67-76 (EN)
Copyright (c) 1999 SPOUDAI - Journal of Economics and Business (EN)
University of Peiraeus
Spoudai - Journal of Economics and Business
Scientific Papers



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