OpenArchives.gr | Department of Marketing and Communication

Athens University of Economics and Business ▶ School of Business
Department of Marketing and Communication

Discover 1,018 items from this school/department/institute

1 - 30 to 1,018 items

Sort by

Πρόγραμμα μάρκετινγκ της κατηγορίας των βιβλίων αυτοβελτίωσης των εκδόσεων Διόπτρα Marketing plan of self help books of Dioptra Publications

Creator: Ντιντάτη, Κλαούντια

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Marketing plan για το πρόγραμμα επιβράβευσης "€πιστροφή" της Eurobank A marketing plan for the Eurobank loyalty program"€pistrofi"

Creator: Παπαγεωργίου, Φωτεινή

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Διερεύνηση των παραγόντων επιρροής της αγοραστικής συμπεριφοράς των καταναλωτών από τις επιδράσεις του Mobile Marketing Factors that affect the consumers' purchasing behaviour from mobiles marketing influence

Creator: Δημητρίου, Ευανθία

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Η επιρροή των social media και των influencers στο destination marketing The influence of social media and influencers on destination marketing

Creator: Καψιώτη, Ελένη

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Η επίδραση επτά παραγόντων στην αξιολόγηση της απόδοσης και η σημαντικότητά τους στους οργανισμούς στις γενιές Millennials και Z: Συχνή ανατροφοδότηση, στοχοθεσία, γνώση των προδιαγραφών του συστήματος αξιολόγησης, αντιλαμβανόμενη οργανωσιακή υποστήριξη, οργανωσιακή δικαιοσύνη, αυτονομία και αμφίδρομη επικοινωνία How seven factors affect the satisfaction of performance appraisal and which are their importance within organizations in generations Millennials and Z: frequent feedback, goal setting, knowledge of performance standards, perceived organizational support and organizational fairness, autonomy and two-way communication

Creator: Αλεξοπούλου, Βασιλική

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Συμπεριφορά καταναλωτή στην κατηγορία της σοκολάτας Consumer behavior in the chocolate category

Creator: Λαδάς, Ανάργυρος

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Εμπειρική διερεύνηση της στάσης και της αγοραστικής πρόθεσης των καταναλωτών για οργανικά προϊόντα Empirical investigation on the attitude and purchase intention of consumers towards organic products

Creator: Μπούζα, Βασιλική

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Καταναλωτική συμπεριφορά στον κλάδο των σουπερμάρκετ Consumer behavior in the supermarket industry

Creator: Βαλμά, Αμαρυλλίς

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Έρευνα για το brand image της Pull & Bear Researching Pull & Bear

Creator: Κολέτσος, Δημήτρης

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Μία πολυμεθοδική προσέγγιση της επωνυμίας προορισμού: η περίπτωση της Ρόδου A multimethod investigation of destination branding: the case of Rhodes

Creator: Sarigianni, Maria-Stela, Σαρηγιάννη, Μαρία-Στέλα

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Marketing plan στην εταιρία οινοποιίας: οινοποιητική Μονεμβασίας Γιώργος Τσιμπίδης Marketing plan for Tsimpidis Winery

Creator: Τσατσαρώνη, Μαρία

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Η επίδραση του χιούμορ στη διαφήμιση: πώς τα χιουμοριστικά μηνύματα επηρεάζουν τη συμπεριφορά των καταναλωτών στην ελληνική αγορά The effect of humor in advertising: how humorous messages affect consumer behavior in the Greek market

Creator: Yiannakis, Elissavet, Γιαννάκη, Ελισάβετ

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Πως οι πολιτικές πεποιθήσεις επηρεάζουν την καταναλωτική συμπεριφορά του ατόμου The effect of political ideology on consumer behavior: a systematic literature review using the TCCM framework

Creator: Anastasi, Aikaterini, Αναστάση, Αικατερίνη

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Εμπειρική διερεύνηση παραγόντων επηρεασμού της αγοραστικής πρόθεσης για νοσταλγικά προϊόντα An empirical investigation into predictors of consumers' product nostalgia proneness

Creator: Γεωργιάδη, Χριστίνα

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Eικόνας της μάρκας Ancho Mexican Gril Brand image Ancho Mexican Gril

Creator: Νικολοπούλου, Μαρία

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Η καταναλωτική συμπεριφορά στον κλάδο των σούπερ μάρκετ: μελέτη περίπτωσης Lidl A survey of consumer behaviour in the supermarket sector: the case of Lidl

Creator: Ηλιάδης, Παναγιώτης

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Green marketing και συμπεριφορά καταναλωτή Green marketing and consumer behavior

Creator: Μαντζιάρης, Σταύρος

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Μέτρηση της εταιρικής εικόνας του Ομίλου Επιχειρήσεων Σαρακάκη Corporate image measurement of Saracakis Group of Companies

Creator: Στέφας, Κωνσταντίνος

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Ρητορική και πρόκληση: τα συναισθήματα, οι αξίες και οι στάσεις των καταναλωτών έναντι ρητορικών προκλητικών διαφημίσεων

Creator: Θεοδωράκης, Ιωάννης Γ.

Item type: PhD thesis

Scientific field: Marketing

Υear: 2011

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Εταιρική εικόνα στον B2B κλάδο media monitoring & analysis: μελέτη περίπτωσης: Clip News ΑΕ Corporate image in media monitoring & analysis B2B sector: the case of Clip News SA

Creator: Σταυροπούλου, Κωνσταντίνα

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Η στάση των Ελλήνων καταναλωτών 18-30 απέναντι στους digital influencers: τα χαρακτηριστικά ελκυστικότητας της πηγής, η σύνδεσή τους με την αντιλαμβανόμενη αξιοπιστία και με την πρόθεση για αγορά The attitude of Greek consumers towards digital influencers: source attractiveness characteristics, their connection with perceived credibility and purchase intention

Creator: Φλαούνα, Γεωργία

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Δημιουργία πλάνου επικοινωνίας (communications plan) για το Διεθνές Φεστιβάλ Χορού και Παραστατικών Τεχνών "Akropoditi DanceFest" Creating a communications plan for the International Dance and Performing Arts Festival "Akropoditi DanceFest"

Creator: Αντώνενα, Ολυμπία

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Κοινωνικό εμπόριο: κατανοώντας τη συμμετοχή των καταναλωτών Social commerce: understanding the participation of consumers

Creator: Αρμάου, Ερασμία, Armaou, Erasmia

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Παράγοντες επηρεασμού της τάσης για bandwagon και snob κατανάλωση προϊόντων πολυτελείας Factors influencing the tendency for bandwagon and snob consumption of luxury products

Creator: Θανάση, Χριστίνα

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Investigating the path through which export market orientation influences export venture performance: the role of export sales strategy and marketing capabilities

Creator: Makri, Katerina N.

Item type: PhD thesis

Scientific field: Marketing

Υear: 2014

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Μέτρηση της εικόνας της επωνυμίας της μάρκας "Interamerican" Measuring the brand image of "Interamerican"

Creator: Μαρίνη, Μαρία

Item type: Master thesis

Scientific field: Marketing

Υear: 2023

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Η επίδραση της πανδημίας του κορωνοϊού στην καταναλωτική συμπεριφορά The impact of Covid-19 pandemic on consumer behavior, under the prism of persistence resilience

Creator: Benakopoulou, Erifyli, Μπενακοπούλου, Εριφύλη

Item type: Master thesis

Scientific field: Marketing

Υear: 2019

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Η επίδραση των ψυχολογικών παραγόντων στην ηλεκτρονική αυτοπαρουσίαση: μία συστηματική βιβλιογραφική επισκόπηση The effect of psychological factors on online self-presentation: a systematic literature review

Creator: Milionis, Alexandros D., Μηλιώνης, Αλέξανδρος

Item type: Master thesis

Scientific field: Marketing

Υear: 2021

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Εφαρμογή εργαλείων επιχειρησιακής αναλυτικής με σκοπό την κατάτμηση της πελατειακής βάσης καταστήματος λιανεμπορίου, χρησιμοποιώντας δεδομένα συναλλαγών Customer segmentation in retail industry through business analysis tools, using market basket data

Creator: Κραψίτη, Ευαγγελία

Item type: Master thesis

Scientific field: Marketing

Υear: 2021

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Η επίδραση της πανδημίας του κορονοϊού στην πολυκαναλική συμπεριφορά των καταναλωτών The impact of COVID-19 pandemic on the omnichannel consumer behavior

Creator: Sakarellou, Amalia

Item type: Master thesis

Scientific field: Marketing

Υear: 2021

School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication

Institution: Athens University of Economics and Business

Collection : PYXIDA

Department of Marketing and Communication

Discover 1,018 items from this school/department/institute

Filters

Filters

Πρόγραμμα μάρκετινγκ της κατηγορίας των βιβλίων αυτοβελτίωσης των εκδόσεων Διόπτρα Marketing plan of self help books of Dioptra Publications

Marketing plan για το πρόγραμμα επιβράβευσης "€πιστροφή" της Eurobank A marketing plan for the Eurobank loyalty program"€pistrofi"

Διερεύνηση των παραγόντων επιρροής της αγοραστικής συμπεριφοράς των καταναλωτών από τις επιδράσεις του Mobile Marketing Factors that affect the consumers' purchasing behaviour from mobiles marketing influence

Η επιρροή των social media και των influencers στο destination marketing The influence of social media and influencers on destination marketing

Συμπεριφορά καταναλωτή στην κατηγορία της σοκολάτας Consumer behavior in the chocolate category

Εμπειρική διερεύνηση της στάσης και της αγοραστικής πρόθεσης των καταναλωτών για οργανικά προϊόντα Empirical investigation on the attitude and purchase intention of consumers towards organic products

Καταναλωτική συμπεριφορά στον κλάδο των σουπερμάρκετ Consumer behavior in the supermarket industry

Έρευνα για το brand image της Pull & Bear Researching Pull & Bear

Μία πολυμεθοδική προσέγγιση της επωνυμίας προορισμού: η περίπτωση της Ρόδου A multimethod investigation of destination branding: the case of Rhodes

Marketing plan στην εταιρία οινοποιίας: οινοποιητική Μονεμβασίας Γιώργος Τσιμπίδης Marketing plan for Tsimpidis Winery

Πως οι πολιτικές πεποιθήσεις επηρεάζουν την καταναλωτική συμπεριφορά του ατόμου The effect of political ideology on consumer behavior: a systematic literature review using the TCCM framework

Εμπειρική διερεύνηση παραγόντων επηρεασμού της αγοραστικής πρόθεσης για νοσταλγικά προϊόντα An empirical investigation into predictors of consumers' product nostalgia proneness

Eικόνας της μάρκας Ancho Mexican Gril Brand image Ancho Mexican Gril

Η καταναλωτική συμπεριφορά στον κλάδο των σούπερ μάρκετ: μελέτη περίπτωσης Lidl A survey of consumer behaviour in the supermarket sector: the case of Lidl

Green marketing και συμπεριφορά καταναλωτή Green marketing and consumer behavior

Μέτρηση της εταιρικής εικόνας του Ομίλου Επιχειρήσεων Σαρακάκη Corporate image measurement of Saracakis Group of Companies

Ρητορική και πρόκληση: τα συναισθήματα, οι αξίες και οι στάσεις των καταναλωτών έναντι ρητορικών προκλητικών διαφημίσεων

Εταιρική εικόνα στον B2B κλάδο media monitoring & analysis: μελέτη περίπτωσης: Clip News ΑΕ Corporate image in media monitoring & analysis B2B sector: the case of Clip News SA

Κοινωνικό εμπόριο: κατανοώντας τη συμμετοχή των καταναλωτών Social commerce: understanding the participation of consumers

Παράγοντες επηρεασμού της τάσης για bandwagon και snob κατανάλωση προϊόντων πολυτελείας Factors influencing the tendency for bandwagon and snob consumption of luxury products

Investigating the path through which export market orientation influences export venture performance: the role of export sales strategy and marketing capabilities

Μέτρηση της εικόνας της επωνυμίας της μάρκας "Interamerican" Measuring the brand image of "Interamerican"

Η επίδραση της πανδημίας του κορωνοϊού στην καταναλωτική συμπεριφορά The impact of Covid-19 pandemic on consumer behavior, under the prism of persistence resilience

Η επίδραση της πανδημίας του κορονοϊού στην πολυκαναλική συμπεριφορά των καταναλωτών The impact of COVID-19 pandemic on the omnichannel consumer behavior

Department of Marketing and Communication

Discover 1,018 items from this school/department/institute

Filters

Filters

Βοηθείστε μας να κάνουμε καλύτερο το OpenArchives.gr.